top of page

WhatisReel? Photographic & Video Production was established by Ron Schuster in 1993. After pursuing a Film Degree at the University of Regina, he arrived in Toronto, Ontario, and opened his studio, then focusing primarily on photography for fashion and corporate clients in the GTA.  In 1996, Ron actively started producing videos for the Toronto Real Estate and Executive Suites markets.


Ron brings 30 years of successful photography and video experience, along with valuable insight, instrumental in creating compelling images and  forming the desired look and feel of your video. Ron takes pride in providing his clients with a memorable experience and an engaging, emotional product. 

Ron has  had the privilege of working with a number of notable clients such as: Bata Shoes, People Magazine, Metro Goldwyn Mayer, Athletes World, Aeroplan, Nike, Pepsi, Quaker, Tropicana, Cadillac Fairview and BridgeStreet Accommodations. 

In addition to WhatisReel?, Ron has pursued other professional opportunities and in recent years spent time as a sales rep and as a business development specialist within the veterinary industry. During this time, Ron realized his love for the industry and for the special bond we share with our pets. Subsequently, Ron decided to focus WhatisReel? on assisting the veterinary community and has completed various assignments with CEVA Animal Health, the OVMA,  VCA and a host of animal hospitals across Canada.

Recently, new opportunities have lead to a wider reach for clients across all industries. Ron believes strongly in building a lasting relationship with his clients and takes pride in the products he creates.  


About WhatisReel?

bottom of page